Budweiser – Both Budweiser commercials were right on point
this year. I really enjoyed watching the homecoming of Lt. Chuck Nadd in the
commercial entitled, “A Hero’s Welcome.” The commercial opens with the
Lieutenant running down the stairs to reunite with his girlfriend. The couple
is welcomed to a town-wide reception/parade in honor of the hero’s arrival back
home. The commercial is emotional, patriotic and incredibly heartfelt,
especially when Nadd sees his mother in the crowd. The commercial closes with
the phrase, “Every soldier deserves a hero’s welcome.” I think Budweiser was
effective in conveying a positive message to viewers by giving our soldiers the
recognition they deserve.
My favorite commercial is undoubtedly “Puppy Love.” I
thought it was adorable how the puppy and Clydesdale formed such a close bond.
The commercial shows several clips of a puppy escaping the farm to sneak into
the horse stable. The farmer brings the puppy back to his owner on several
occasions but the puppy continuously manages to escape and return to the
Clydesdale. I thought the commercial was eye-catching and memorable. The
commercial closes with the Budweiser logo and #BestBuds.
Doritos – I thought both Doritos commercials were adorable.
The Time Machine idea was original and very funny at the end. The commercial
opens with a little boy, Jimmy, who built a time machine that operates on bags
of Doritos. Jimmy invites his neighbor, Mr. Smith, to test it out and convinces
him to hand over his bag of Doritos.
At the end of the commercial, an elderly neighbor emerges from his home
yelling at the two to get off his lawn. Mr. Smith opens the door to the “Time
Machine” and believes the elderly man is Jimmy in the future. I thought the
commercial was very well done.
The “Cowboy Kid” commercial was equally as cute. A mother is
unloading groceries from her car and asks the kids to help out. Both kids
refuse until they see a bag of Doritos in the back seat. The older child runs
to the car while the younger one jumps on his dog and lassos the chips away
from his brother.
Microsoft “Empowering” – This was probably my second
favorite commercial of the Superbowl. I thought Microsoft was incredibly
effective in its approach to engage the audience by focusing on utilizing
technology for the disabled. Often times, people take technology for granted.
The commercial opens with the phrases, “What is technology…What can it do?” The
viewers were able to see many examples of people with disabilities benefiting
from advanced technology every day. For instance, a young child is now capable
of walking with mechanical legs, a blind man regains the ability to paint
through the computer, another man was given a prosthetic arm and a deaf woman
who was able to hear for the first time ever. Seeing the reactions of these
people was powerful as they begin to regain hope for their future as technology
has changed their lives. I thought it was brilliant how the commercial wraps up
with a clip of former NFL player, Steve Gleason, who currently suffers from ALS
and is able to narrate the commercial through computer software.
Coca-Cola – I thought the “America the Beautiful” commercial
was a good idea. I noticed this commercial has become quite controversial on
social media, however I really liked how segments of the song were sung in
different languages. This emphasizes Coca-Cola as a popular, globally accepted product.
I thought the “multilingual” aspect of the commercial was cool as it reflects
our country’s sense of diversity in cultures and ethnicities.
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