March Madness is a 3-week event for the NCAA post-season
tournament. It has been reported that this year’s March Madness will result in
one of the highest revenue generators compared to advertising in years past.
From an advertising perspective, this event caters to men in their mid teens to
mid 50s. This is considered a rather large demographic. Advertisers hope to
create a sufficient platform to connect to their target audience. For instance,
Dove Men&Care develops an advertising campaign strictly for this
demographic. In order to effectively advertise the well-known event, the NCAA
has expanded their media coverage to four different television networks, (CBS,
TNT, TruTV, TBS) as well as several online channels to view the tournament. In
addition, the NCAA is promoted through various sources of social media, such as
Facebook and Twitter. These marketing strategies are proven to successfully
garner revenue, making March Madness one of the most popular sports showcases for
both advertisers and fans.
